Is Your Money A Mess? One of our Runners-up Untangles it for Canadian Women

Untangle Money is redefining women’s financial empowerment in Canada. This earned it a runner-up slot in the “Best Fintech Pilot by a For-profit Organisation” category at the 2023 MAIAs.

“This pioneering initiative is creating a more inclusive financial landscape,” said MAIA co-founder, Michael Gilmore.

Untangle Money reports 87% of women in Canada want help with their money, yet 70% of women are unsatisfied with the offerings.

Women have very different financial lives than men, and if they use plans designed for men they will fall short in retirement. They need different plans.

Tailored Solutions for Women’s Financial Futures

Untangle Money doesn’t want to be just another financial platform. It wants to start a revolution aimed at breaking down gender-based financial barriers.

Judgement on women’s spending and on the choices women need to make is rife in finance. One of Untangle Money’s innovations is to use trauma-informed language. They work hard to remove unintentional judgement from processes so that everyone feels welcome.

“By recognizing and addressing the unique challenges women face, Untangle Money is rewriting the rulebook of financial engagement,” said the MAIAs visionary co-founder, Trudi Harris. She also noted that “it’s not just changing financial paradigms but also putting women’s needs at the forefront.”

Empowerment Through Education

Untangle Money is committed to making finance accessible. In a field often dominated by jargon, the platform uses refreshingly simple language in a welcoming environment. It’s turning financial conversations into dialogues rather than monologues.

Instead of overwhelming users with information, Untangle Money communicates financial concepts through users’ own personal financial data. This unique approach adds clarity and empowers women as they navigate the intricate world of finance.

As founder, Kristine Beese, puts it: ” Instead of providing a 30-page document that drowns the user in death by details, we highlight the 2 financial heuristics that are the most important for the user to focus on. This empowers her to spend and invest with confidence.”

By providing insights into factors like rate of return and inflation, the platform empowers women to create financial paths aligned with their aspirations.

Guiding Toward Financial Literacy

Untangle Money isn’t just teaching equations; it’s reshaping the way women perceive money. In particular, it recognizes the distinct challenges women face on their financial journeys.

Numbers don’t lie: women often experience more financial stress than men. Untangle Money’s reports reductions of up to 30% in financial anxiety among women who complete their Untangle MINI plans.

Says Kristine Beese: “Women would rather talk about their own death than talk to someone about money. By automating our process we remove the judgement and allow the user to learn in the privacy of their own homes.”

A Vision of Financial Equality

Untangle Money’s mission is crystal clear: bridge the Gender Wealth Gap and put a personalized financial roadmap in the hands of every woman. The ambition is high, aiming to reach one million Canadian women in the initial phase.

To learn more about Untangle Money, as well as all the other winners at MAIA 2023, visit: https://www.maiawards.org/winners-2023