Closing the Gender Gap Winner - Your Juno: Empowering Women in Financial Education and Wellness
With nearly all measures of financial literacy showing women lagging behind men, “Closing the Gender Gap” should be a primary concern for anyone working on the cause. To emphasise this vital point, the MAIAs created a new prize in 2023, looking for the best work in the world to help close the gap – and the unanimous winner was YourJuno, founded by Margot and Alexia de Broglie.
Their innovative project, Your Juno, provides personalised financial education and wellness for women and non-binary people, revolutionising the way individuals approach their financial well-being. The MAIA judges loved how they are aiming to create a Duolingo for money, offering customised financial education based on individual goals.
Tailored Financial Education for Empowerment
Margot and Alexia understand that traditional financial education resources too often adopt a “one size fits all” approach – but that has to change. By providing over 250 lessons, money diaries, polls, and daily news resources, Your Juno goes beyond education and becomes a comprehensive financial well-being app.
“We wanted to be more than just an educational platform. We wanted to address the broader aspects of financial wellness and create a supportive community,” shares Margot de Broglie, co-founder of Your Juno.
Building a Supportive Community for Financial Well-being
At the heart of Your Juno is a vibrant community where women and non-binary people can safely share their financial concerns, seek advice, and celebrate successes. The app serves as a sanctuary for breaking the taboo around money and encourages open conversations.
“We believe in empowering women to overcome cultural conditioning and take control of their financial decisions. Your Juno provides a safe space for personal growth and transformation,” explains Alexia de Broglie, co-founder of Your Juno.
Key Highlights of Your Juno
- Female-focused and beginner-friendly modules that break down financial concepts
- Engaging content featuring videos by female financial role models
- Bite-sized lessons and a playful tone to avoid intimidation
- Partnership with charities and distribution partners to ensure accessibility
- Scholarship program for users who cannot afford the subscription model
- Making Financial Education Fun and Rewarding
MAIA co-founder Michael Gilmore notes that “one of the ways Your Juno sets itself apart is through innovative gamification techniques.”
By introducing rewards such as avocados, which users earn by answering quiz questions correctly, the app incentivizes continuous learning and positive financial actions. Avocados can be redeemed for rewards from female-founded brands or donated to charities supporting women.
“We understand the power of gamification in engaging younger generations. By making financial education appealing, we encourage a habit of learning and empower our users,” Margot de Broglie affirms.
Recognized Impact and Future Vision
The impact of Your Juno is evident in its remarkable success.
- With a lesson completion rate of 96%, users are fully engaged and committed to their financial growth.
- The app has already helped over 45,000 women and non-binary individuals complete half a million lessons.
Countless success stories include
- negotiating salaries
- finding lost pensions
- building emergency funds
- paying off debts
- and switching to ethical banking.
Looking ahead, Your Juno has suitably enormous ambitions.
“We aim to be the go-to resource for financial well-being at every life stage, just like Headspace is for meditation,” Margot de Broglie explains.
Their goal is to expand globally, starting with the United Kingdom and then extending to Europe and beyond.
Empowering Women, One Lesson at a Time
With their innovative and empowering approach to financial education, Margot and Alexia de Broglie are changing the landscape for women and non-binary individuals. Your Juno is not just an app; it’s a supportive community that fosters confidence, knowledge, and positive financial habits. By addressing the gender gap in financial literacy, they are creating a brighter and more inclusive financial future.
As Trudi Harris, co-founder of the MAIAs, summarizes, “Your Juno is a game-changer. It’s breaking down barriers, transforming mindsets, and empowering women to take control of their financial lives.”
To learn more about YourJuno, as well as all the other winners at MAIA 2023, visit: https://www.maiawards.org/winners-2023