Making money better
The Money Awareness and Inclusion Awards – the MAIAs – celebrate the increasingly important work being done to help people understand money better, and benefit from the financial system
The MAIA Winners 2025
What a challenge our 20 expert judges faced this year: for the first time, we received more than 200 entries from a record-breaking 45 countries!
After a month of careful evaluation, we are delighted to present this year’s outstanding selection: 15 winners, 15 runners-up, and 17 special commendations. That’s a total of 47 awardees – reflecting the growing ambition and innovation across the financial literacy space.
Visit ‘Winners 2025‘ to view the complete list of award recipients.
Better Money with the MAIAs
Do you know everything you need to know about money? Who would you look to for expert advice?
Meet the winners of the Money Awareness and Inclusion Awards (the MAIAs), the worlds pre-eminent financial literacy and education awards, on Better Money with the MAIAs.
As finance becomes more complicated, knowing how to use money properly is becoming increasingly important.
Co-founder of the MAIAs, and long-term fund manager, Michael Gilmore, finds out all about these winning projects, what inspired them to start, and what we can all learn from them about our own financial journey.
Individuals
From teachers buying books with their own funds to help their class learn about money or influencers reaching new audiences
Non-profits
It could be a school scheme or community program, we want to find which voluntary groups are spreading the word best
Corporate
We're looking for fin-tech start-ups disrupting the system all the way to the big institutions using their scale to change the world
The MAIAs | Making Money Better
The Money Awareness and Inclusion Awards – the MAIAs – celebrate the increasingly important work being done to help people understand money better, and benefit from the financial system.
#GirlMoney, not #GirlMath – Education’s Role in Closing the Money Gender Gap
“What if switching things up inone area could create a ripple effect of positive change acrossthe entire spectrum?”